Raising Our Sights: Vision 2030

Dear Supporters,

For over fifty years, you—our community—have been at the heart of everything we do at Fighting Blindness Canada (FBC). Thanks to your incredible support and unwavering commitment to our cause, we’ve reached extraordinary milestones together, advancing research toward treatments and cures for blinding eye disease and providing education, support and advocacy for our vision loss community.

With your generosity, we’ve invested over $42 million in research and $5 million in educational programs, and supported more than 220 grants, driving over 850 scientific discoveries. But our journey is far from over.

More than ever, we are committed to creating a brighter future for people with vision loss—and you are the driving force behind this. To get there, we asked you to share your priorities with us and help shape our future direction. You told us what matters most:

• Funding more world-class research to develop new and better treatments, prevent or stop vision loss, restore sight, and ultimately find cures.
• Being a trusted source of the most up to date information on eye health and treatments and enabling connections...connections with others facing similar challenges.

You spoke, and we listened. Your voice helped shape our bold new vision and mission, which will guide every step we make moving forward.

Today, I’m thrilled to introduce Raising Our Sights: Vision 2030, our Strategic Plan for 2025–2030. This ambitious roadmap will expand our commitment to the vision loss community and deepen the impact we are creating for them. We will accelerate breakthroughs in sight-saving vision research and access to treatments provide community education and connection and empower people living with vision loss.

I hope you see your own dreams and expectations for Fighting Blindness Canada reflected in Raising Our Sights: Vision 2030. I am thrilled to watch alongside you as this exciting new chapter comes to life!

With Gratitude,
Jennifer Jones
President and CEO

Our Vision

Ending vision loss caused by blinding eye disease.

Our Mission

Accelerating world-class research and providing expert information, advocacy and connection for everyone impacted by blinding eye disease.

Overview

Since 1974, FBC has proudly told its story through lives touched, research funded, and communities supported. Our history is captured in the photos and articles that grace our lobby, reflecting decades of fundraising events, personal stories of resilience, and the vision of researchers whose groundbreaking work has been made possible through our investments. Offering hope and help to our vision loss community is the core of our mission.

Building on the rich legacy you’ve helped us create, our new strategic plan will further elevate FBC as a leading organization recognized for its research and thought leadership across multiple eye diseases. Over the next five years, we will deepen our connection to the vision loss community, amplify our impact and continue differentiating ourselves through research excellence and community support. Our success will be driven by a strong, trusted brand, one supported by sustainable, diversified fundraising and operational efficiency.

View Strategic Plan At-A-Glance

To achieve our vision and mission, we will focus on three themes:

These priorities will drive transformative outcomes for FBC, ensuring meaningful and lasting benefits for the entire vision loss community:

• Increased and strategic investments in sight-saving research
• Expanded national impact that drives meaningful change
• An efficient and high-performing organization
• Sustainable fundraising revenue to support our mission and the priorities where we aim to make the greatest difference
• Deeper engagement with the communities we serve

We can’t do it alone. Reaching our goals will only be possible with the shared dedication, collaboration and participation of our employees, Board, volunteers, partners and, most importantly, our entire community—including you. Together, we will raise our sights to a vibrant future where FBC continues to lead with innovation, compassion and a relentless commitment to ending vision loss caused by blinding eye disease.

You can take action today to help bring a brighter future for the 1.2 million Canadians living with vision loss.